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The Challenge
A small group within a major pharmaceutical company requested a version of Today’s Accounts® to address marketing, sales, and account management needs for 2 new pipeline products. The company was uncertain of its exact needs, as the products were still in Phase III trials.
The Focus
The built-in flexibility of Today’s Accounts® is the key to addressing uncertain needs. In this case, the Pinsonault Associates market research team responded by allowing the client company to capture all relevant formulary coverage, and reimbursement status for each formulation of the products at launch. This allowed account management to accelerate market penetration immediately following launch. The system engineers at Pinsonault Associates customized Today’s Accounts® by incorporating existing data and tactical content into the system while ensuring seamless communication between the field and the home office.
The Outcome
This client’s version of Today’s Accounts® has met all its needs and more. The account management team has been impressed with Pinsonault’s rapid-response, “grow as you go” system development capabilities. Newly-hired personnel have been amazed at the comprehensive nature of the system as well as Pinsonault’s customization capabilities, especially in the development and communication of ad hoc reports. |
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